Winter fragrances to opt this season

While it’s chilly outside, you’ll want to invest in warming, earthy and spiced scents instead of lighter floral fragrances. Think cinnamon, orange, ginger, cocoa and tonka bean to evoke a festive, cosy atmosphere.

Vanilla

Vanilla bean is one of the most popular candle scents year-round, but customers love it, especially in the winter. The distinct scent of vanilla captivates the winter sweet tooths. At a time when candy canes and gingerbread fly off the shelves, it’s no surprise that the go-to sweet scent of vanilla trends high in the candle industry. Many candle businesses stay traditional with vanilla-scented candles, allowing the vanilla bean fragrance to headline the candle fragrance. These candles perform well routinely, but for those who want to create something more original, vanilla mixes well with different scents . Consider heavy scents like tobacco, fruity scents like lemon, and floral scents like lavender. Or, instead try mixing the vanilla fragrance into a pastry-themed candle, like frosted cookies or cupcakes.

Orange Spice

Orange is one of the more common fruit fragrances in the candle industry. With so many complementary aromas, it’s no surprise the scent is so popular. Clove, cinnamon, and other smoky and spicy scents pair perfectly with orange in the winter. The resulting sweet-and-spicy blend hits home with candle enthusiasts everywhere.

Pine

When people think of winter, they envision a forest landscape covered in a blanket of snow. Although the masses hurdle inside from the cold weather, forestry and the woodlands remain a traditional winter motif. Candle brands capitalize on this during the snowy season, especially those with adventurous identities. Consequently, pine-scented candles have become a winter staple. Apple, jasmine, and even other tree-based scents are great complementary aromas to pine. With or without a fruity scent like apples, pine-scented candles appeal to outdoor lovers like no other.

Cedarwood

Alongside the fragrance of pine, cedarwood is another woody scent that dominates the winter candle scene. Cedarwood is a beloved candle scent, even outside winter, but the outdoor tropes of the season make it a special success this time of year. If your candle business is looking for winter fragrances to blend with cedarwood, consider sandalwood, juniper, patchouli, and amber. These types of blends come out earthy and rich, thus creating a winter candle that leaves a lasting impression.

Gingerbread

Gingerbread is a rare candle scent, but customers easily recognize and love the aroma nevertheless. The smell of gingerbread is synonymous with the winter season; for a unique and festive candle, give this holiday snack a try. Some candlemakers incorporate spicy scents into their gingerbread candles, resulting in a blend that mimics a teatime snack. Conversely, other brands turn their gingerbread candles sugary-sweet. The combination of gingerbread and marshmallow is familiar to winter shoppers, and the mix of their fragrances is sure to win over sweets-loving customers.

Cranberry

Among the fruit-scented candles, customers trend toward berry scents during the winter. Cranberry is a lesser-recognized fruit scent in general, but in the fall and winter, cranberries are particularly popular. Naturally, this popularity owes itself to the winter holidays; consider a holiday theme if you already have cranberries in mind. With stunning, in-theme packaging and labels, your holiday candle has a great chance of success. As a semi-tart, semi-sweet scent, cranberry pairs well with smoky scents like pine and sandalwood. For a sharper and brighter scent, consider a strong citrus pairing instead.

Chestnuts

Chestnuts, like cranberries, are more recognizable in the winter season. When customers think of chestnuts, many gravitate to images of holiday tinsel, a warm fireplace, and of course, nutcrackers. These holiday associations make chestnut a remarkable candle scent in the winter. Many chestnut-scented candles appeal to customers’ familiarity with the nut as a food. The “roasted chestnuts” candle is a common theme, and some candle makers include notes of brown sugar. Still, the chestnut scent is surprisingly versatile. Candle brands have successfully blended scents of ginger, citrus, and more to create experimental aroma mixes.